About Us
Raymond Bednar
Ray currently serves as the Managing Partner of Hyperion Marketing Returns after having spent over four years with Bank of America. There he managed a total budget in excess of $100 million.
Previously he was the CEO for PRISM North and South America, a specialty agency within the WPP conglomerate. A recognized expert in ROI for sponsorship and marketing, he is the author of his published book, Sponsorship’s Holy Grail – winner of the prestigious WPP Atticus Award for strategic thought.
Prior to his joining PRISM, he was a General Manager and President with GE where he gained extensive experience in the marketing application of Six Sigma.
Ray is a graduate of the United States Military Academy at West Point and Harvard Business School.
Bruce MacLaughlan
Bruce joined Hyperion Marketing Returns after a broad career that spanned roles from beat reporter to senior management in major daily journalism, as lead writer in automotive product launch public relations for one of the Big Three manufacturers, and manager of experiential marketing teams within a corporate agency environment.
He learned and applied Six Sigma analysis techniques in a marketing context under Ray Bednar for numerous clients while with PRISM.
Further complementing his unique skill set, Bruce holds Bachelor of Science and Bachelor of Arts degrees from Michigan State University, where he was a member of the Big Ten Championship Rugby Team.
Contact Us:
Email: raymondbednar@hyperion-marketing.com
Phone: (704) 778-8808
Address: One Rockefeller Plaza Room 2500 New York, NY 10020